Throughout 2023, the domestic whiteboard paper market witnessed a dynamic shift, initially experiencing a downturn followed by a resurgence. Prices reached a five-year low, marking an average price of 3,786 RMB/t for 250 g/m² whiteboard paper, reflecting a 14.6% year-on-year decrease. Notably, the lowest point, at 3,417 RMB/t, was observed in August, contrasting with the peak of 4,187 RMB/t witnessed from February to March. This oscillation represented a significant 22.5% amplitude. The market's trajectory was largely influenced by the interplay between supply and demand dynamics.

The first quarter saw market stabilization followed by a slight decline. January to February registered a period of relative stability as the nation celebrated the Spring Festival, leading to reduced production in most domestic paper plants. Consequently, supply dwindled, and market activity slowed. However, February witnessed a surge in consumption within certain downstream industries, prompting major paper plants to increase the EXW price of whiteboard paper by 50 RMB/t from mid-February onwards. Despite this, terminal demand recovery fell short of expectations.

March revealed further weakness in terminal demand, coupled with a continued decline in the price of raw material waste paper, exerting downward pressure on whiteboard paper prices into mid-August. Several factors contributed to this market fluctuation, including adjustments in tariff policies favoring imported paper, an increase in supply capacity, and subdued terminal demand due to seasonal factors and global economic uncertainties.

Looking ahead to 2024, the whiteboard paper market is poised for a gradual recovery. In the first and second quarters of 2023, prices may continue to decline, impacting the profitability of paper mills. However, there's a growing consensus among industry players regarding the necessity of price adjustments to ensure sustainable growth. Despite the current challenges, there remains room for price increases in the near future.

Supply-side dynamics indicate a steady growth trajectory, with additional production capacity expected to bolster output. Demand, particularly in key regions such as East China, South China, and Central China, remains stable, with signs of improvement bolstered by increased holiday orders.

As we anticipate market trends, our company, JIERUIXIN Machinery &Technology Co., Ltd., stands ready to support the industry with our premium whiteboard paper coating equipment and technology solutions. Renowned for our products' superior quality in gloss and whiteness, we invite inquiries from global customers seeking excellence in their whiteboard paper offerings.