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Sublimation transfer paper market demand shifts to low weight below 40g

2021/02/07 08:11:24

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Digital sublimation transfer paper was limited by the development of coating technology and coating technology in the early days, and most of them had a weight of 70g and above.  Later, with the continuous improvement of coating technology and the continuous optimization and reform of coating technology, transfer paper with a weight of less than 70g gradually entered the market, and because of its relatively low cost, it received good customer feedback in the printing market.  According to incomplete data According to statistics, in 2019, digital sublimation transfer paper with a quantitative weight of about 50g occupies the main market.

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Digital transfer paper with a basis weight of less than 40g has also entered the market in the early stage.  However, due to its thin paper thickness, insufficient ink capacity, printing and winding difficulties, it has weak adaptability in the market.  Although it has a strong price advantage, it is still in the market.  Promotion is hindered.

In 2020, the digital sublimation industry will further develop, and more and more printers in printing factories have undergone innovations, replacing the traditional two-head and four-head printers with a speed of no more than 100m/h with industrial printers with a speed of 200-300m/h .  This type of industrial printer equipment can print a large area of continuous patterns with a single inkjet, which greatly reduces the possibility of the paper scratching the nozzle due to moisture and arching of the paper, and also has a more precise control of the winding tension.  At the same time, high-concentration sublimation ink cartridges and ultra-high-concentration sublimation inks have gradually entered the market and occupied market share, further reducing the demand for ink capacity of transfer paper.

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In the case of double upgrading of printing equipment and printing ink, the disadvantages of difficult winding and low ink capacity of digital transfer paper with a weight of less than 40g have been smoothed out, and it is quickly spread in the market.

Overcoming the problems of difficult winding and low ink capacity, the transfer paper with a basis weight of less than 40g gradually shows its advantages in industrial printers: fast drying speed, suitable for high-speed transfer printing, and low price.

According to incomplete statistics in 2020, transfer paper with a weight of less than 40g accounts for more than 60% of the total sales.  With the further popularization of industrial printers and high-concentration dye-sublimation inks, the market share of transfer paper with a weight of less than 40g still has room to rise.


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